How to Add Peptides to Your Gym or Coaching Business

Why your members and clients are asking about peptides

Peptides come up in locker rooms, podcasts and client check-ins. Clients ask about them because friends, creators and clinics talk about them, and they would rather ask someone they already trust.

If you don't have an answer, they will look elsewhere. A clear, compliant way to refer them keeps the relationship with your business.

What a gym or coach can and can't do

The short version: a licensed provider prescribes; your business refers and supports.

• You can educate clients in general terms, refer them to a platform, support them with training and coaching, and sell your own services.
• You can't diagnose, recommend a specific prescription, adjust doses or promise anyone a result or a prescription.
• Every clinical decision belongs to the clinical team on the platform you choose.

Which peptides can be offered, and how compounding works

Many peptides commonly offered through telehealth are prepared by compounding pharmacies, which make medications for individual patients based on a prescription from a licensed provider. Rules differ between pharmacy types (often called 503A and 503B) and change over time.

Three ways to launch

1. Build your own clinic. Hire a medical director and providers, contract with pharmacies and handle compliance yourself. Most control, most cost and risk.
2. Use a telehealth platform. The platform supplies the clinical team, pharmacy network and technology. You refer clients and support them.
3. Use a white-label platform. Similar to the above, but clients see your brand. Often you become the merchant of record and take on more risk.

We scored 10 platforms across all three models. See the full comparison.

How to get paid the compliant way

Payment rules matter in healthcare. In general, a business that is not a medical practice should not be paid per prescription. Common compliant models include:

• A membership or program fee for your own coaching and training services.
• A platform storefront where the platform processes clinical payments and you are not the merchant of record.
• Flat fees that do not change based on whether a client receives a prescription.

Ask each platform how money flows and get its answer in writing. When in doubt, talk to a healthcare attorney.

Questions to ask any platform before you sign

• Who are the doctors? Is there a named medical director? Can you look up their credentials?
• Who is the merchant of record? If it's you, you own refunds, chargebacks and certification.
• Is there an onboarding fee? How much, and is any of it refundable?
• How long is the contract? Can you leave without a penalty?

Steps to launch

1. Survey your clients to see what they ask about.
2. Shortlist two or three platforms using our comparison.
3. Ask each one the four questions above.
4. Review the agreement, ideally with an attorney.
5. Train your staff on what they can and can't say.
6. Launch to a small group first, then roll out to everyone.

FAQ