Head to head
Asher Health vs OpenLoop
70/100Asher Health | 67/100OpenLoop | |
|---|---|---|
| Who's behind it | Founded by Josh Ponton and Trevor Briggs, former gym owners. Raised a $3.0M seed round (2026). Bankruptcy listed for Josh Ponton. | Established, venture-backed company ($8M and $15M Series A rounds) with a large in-house clinician network. |
| Your risk | Setup fee of $1,997 ($997 if activated within 7 days), refundable within 14 days if conditions are met. Your business collects patient payments as merchant of record, and Asher's LegitScript certification does not extend to your business. | Pricing not published. Two competitor comparison pages report an implementation fee of $6,000 to $9,000, and a 12-month initial term. |
| Clinical leadership | "GuardianMD medical oversight" and licensed doctors in all 50 states. No physicians or medical director named. | Its own 50-state clinician network of thousands of licensed clinicians. |
| Brand ownership | Your brand; clients pay your business directly | Your brand ("We build it. You brand it.") |
| Products | Peptides, GLP-1s, Lab testing | Peptides, GLP-1s, Hormone therapy, Lab testing, Dermatology, Sexual health, Mental health, Urgent care |
| Named products | Sermorelin, NAD+, BPC-157, TB-500, GHK-Cu, MOTS-c (per Karpa); hormone therapy not yet live | GLP-1s, Sermorelin, NAD+, B-12; limited peptides |
| States | All 50 states | All 50 states |
| Pharmacy | 503A pharmacies: Emerald RX and White Label Pharmacy (per Karpa) | Nationwide 503A and 503B pharmacies |
| Starting price | $497/mo plus $997 to $1,997 setup | Not published |
| Estimated year-one cost | About $6,000 to $7,500 | About $24,000 to $27,000 |
| Launch time | 48 hours to 14 days to first patient (per Karpa) | 1 to 2 weeks for most programs, per OpenLoop |
| Compliance | LegitScript seal on site (does not extend to partners) | LegitScript certified (2023), SOC 2 Type 1 (2024), NCQA credentialing certification |
| Partner tools | Partner portal, patient care team 7 days a week, marketing assets, live calls on weekdays, owner community, NASM/AFAA-approved certifications. No storefront or website build. | White-label website builder, intake dashboard, patient portal, EHR, reporting, API, 600+ insurance plans |
Bottom line
Asher Health
Asher Health scores 3 points higher than OpenLoop (70/100). Best for: Online businesses with 100-200 active clients. Biggest strength: large partner community. Biggest drawback: onboarding fee of up to $1,997.
Visit Asher HealthOpenLoop
OpenLoop scores 3 points lower than Asher Health (67/100). Best for: Digital health companies and large brands, including insurance-billed programs. Biggest strength: one of the largest and longest-running platforms. Biggest drawback: enterprise-style terms: heavy onboarding fees, 12-month contract.
Visit OpenLoop