Head to head

Altro Health vs OpenLoop

67/100OpenLoop
Who's behind itFounded by Andrea Corleto (CEO, Harvard MBA, former longevity-clinic operator) and Jennifer Arnold (COO, FDA regulatory experience). Backed by NFX, Founder Collective and Primetime Partners.Established, venture-backed company ($8M and $15M Series A rounds) with a large in-house clinician network.
Your risk$0 onboarding and no long-term contract. Altro processes clinical payments, so your business is not the merchant of record for prescriptions.Pricing not published. Two competitor comparison pages report an implementation fee of $6,000 to $9,000, and a 12-month initial term.
Clinical leadershipNamed, board-certified medical leadership: a Clinical Organization Medical Director (MD, ABOM certified, A4M Fellow) and two MD clinical advisors. Protocols supervised by board-certified clinicians.Its own 50-state clinician network of thousands of licensed clinicians.
Brand ownershipCo-branded storefront on Starter; white-labeled storefront on your own domain on ProYour brand ("We build it. You brand it.")
ProductsPeptides, GLP-1s, Hormone therapy, Lab testing Peptides, GLP-1s, Hormone therapy, Lab testing, Dermatology, Sexual health, Mental health, Urgent care
Named products60+ products across GLP-1s, hormone therapy, peptides and othersGLP-1s, Sermorelin, NAD+, B-12; limited peptides
StatesAll 50 states and DCAll 50 states 
PharmacyNationwide licensed 503A and 503B pharmaciesNationwide 503A and 503B pharmacies
Starting price$319/moNot published
Estimated year-one costAbout $3,800 (Starter)About $24,000 to $27,000
Launch time1 business day1 to 2 weeks for most programs, per OpenLoop
ComplianceLegitScript seal on site; HIPAA-compliant technologyLegitScript certified (2023), SOC 2 Type 1 (2024), NCQA credentialing certification
Partner toolsStorefront, client portal, payment processing, marketing templates, coupons and Meta Pixel (Pro), community, webinars and coursesWhite-label website builder, intake dashboard, patient portal, EHR, reporting, API, 600+ insurance plans

Bottom line

Altro Health

Altro Health scores 25 points higher than OpenLoop (92/100). Best for: Fitness studios, wellness centers, chiropractors, personal trainers, medspas and health coaches. Biggest strength: storefront built for you, no tech lift needed, with fast-tracked LegitScript certification. Biggest drawback: full white-label on your own domain requires the Pro plan ($599/mo).

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OpenLoop

OpenLoop scores 25 points lower than Altro Health (67/100). Best for: Digital health companies and large brands, including insurance-billed programs. Biggest strength: one of the largest and longest-running platforms. Biggest drawback: enterprise-style terms: heavy onboarding fees, 12-month contract.

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